The Japanese cars, motorcycles and electronics were also miles better than what we produced here in the seventies. If anything it is an example that nothing is unbeatable forever. The Japanese didn’t kill the automotive industry in Europe. European cars and motorcycles instead got better and more desirable from the 80s on. And the Japanese electronics didn’t take over. Instead, European companies first upped their game as well, and later outsourced production to Eastern countries like China.
Now that outsourcing is backfiring and European companies are once again challenged.
The Japanese cars, motorcycles and electronics were also miles better than what we produced here in the seventies. If anything it is an example that nothing is unbeatable forever. The Japanese didn’t kill the automotive industry in Europe. European cars and motorcycles instead got better and more desirable from the 80s on. And the Japanese electronics didn’t take over. Instead, European companies first upped their game as well, and later outsourced production to Eastern countries like China. Now that outsourcing is backfiring and European companies are once again challenged.