The sellers in this case were SCA, who own large amounts of forest land in Sweden that they grow trees on.
It seems unlikely that they would sell it if the land value was expected to be riding, in particular for a forestry use-case, in which SCA are already specialized.
The most compelling theory so far is that he purchased the land for use in cross-country skiing, which he apparently has a big interest in. This part of Jämtland is good for cross-country skiing, something I know from first-hand experience.
The sellers in this case were SCA, who own large amounts of forest land in Sweden that they grow trees on.
It seems unlikely that they would sell it if the land value was expected to be riding, in particular for a forestry use-case, in which SCA are already specialized.
The most compelling theory so far is that he purchased the land for use in cross-country skiing, which he apparently has a big interest in. This part of Jämtland is good for cross-country skiing, something I know from first-hand experience.