Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world".
Ternus is the Senior Vice President of Hardware Engineering and notoriously skeptical of new technology. If they wanted someone who was AI- minded, they would have made Craig Federighi CEO.
apparently he helped lead the team behind M-series chips and Airpods which are Apple’s few good genuine innovations of the last decade so he seems promising!
Would they have chosen anyone else to lead the push for AI?
I for one am completely convinced that Tim Cook is “leaving” because he wasn’t pushing AI as hard as the shareholders wanted. They think they’re falling behind, which in a way they are (but that’s a good thing IMO), and now they’re experiencing FOMO, as shareholders do.
There have been rumors of Cook retiring for the past five years, at least, and I’m pretty sure that shareholders are quite happy with Apple market cap at almost $4 trillion.
Federighi is the one who talked Cook in to moving the company towards AI, and he’s the person who was put in charge of the AI-ification of Siri when the previous fly was let go. Turnus is a hardware guy. The two things he’s most responsible for are Apple Silicon and AirPods.
Oh, and he was the one who pushed for the Macbook Neo, which has been hugely successful -commercially, in terms of reception, and has even had CEOs of other companies like Dell saying it’s a serious threat to their business
I’m not sold on the idea that’s why Cook is leaving, but I’m with you that Apple may be slow playing the push into AI. If they are dragging their feet, I actually appreciate it.
It might take a dip, but if people responded very positively, maybe Apple could benefit from taking some risk on morally good things. Imagine if stockholders saw that. Apple stock would explode.
Let me guess, the John Ternus guy is an AI bro and Apple products are now gonna be heavily enshitified with AI.
Edit: yep, I was right http://www.cnbc.com/amp/2026/04/20/apple-new-ceo-john-ternus-faces-defining-challenge-fixing-ai-strategy.html
The link you posted does not support your conclusion at all.
Ternus is the Senior Vice President of Hardware Engineering and notoriously skeptical of new technology. If they wanted someone who was AI- minded, they would have made Craig Federighi CEO.
apparently he helped lead the team behind M-series chips and Airpods which are Apple’s few good genuine innovations of the last decade so he seems promising!
Where does it say he’s an AI bro? It just said that he needs to show the investors that Apple can do more AI
Would they have chosen anyone else to lead the push for AI?
I for one am completely convinced that Tim Cook is “leaving” because he wasn’t pushing AI as hard as the shareholders wanted. They think they’re falling behind, which in a way they are (but that’s a good thing IMO), and now they’re experiencing FOMO, as shareholders do.
There have been rumors of Cook retiring for the past five years, at least, and I’m pretty sure that shareholders are quite happy with Apple market cap at almost $4 trillion.
It has nothing to do with AI.
Federighi is the one who talked Cook in to moving the company towards AI, and he’s the person who was put in charge of the AI-ification of Siri when the previous fly was let go. Turnus is a hardware guy. The two things he’s most responsible for are Apple Silicon and AirPods.
Oh, and he was the one who pushed for the Macbook Neo, which has been hugely successful -commercially, in terms of reception, and has even had CEOs of other companies like Dell saying it’s a serious threat to their business
Cool. And now he’s gonna be in charge of enshitifiying products with AI.
Tim left at a good time, and clearly he wasn’t a big fan of AI in its current state, hence the replacement.
I’m not sold on the idea that’s why Cook is leaving, but I’m with you that Apple may be slow playing the push into AI. If they are dragging their feet, I actually appreciate it.
All they would have to do is make a stance:
“We Are Pro Privacy and Anti AI”
And their popularity would skyrocket.
And their stock would plummet. The stock market is irrational, and is heavily invested in AAPL.
I would love it, but the board/shareholders would oust any CEO who took that path.
It might take a dip, but if people responded very positively, maybe Apple could benefit from taking some risk on morally good things. Imagine if stockholders saw that. Apple stock would explode.
Have you paid attention to the stock market? It absolutely wouldn’t respond like that.
I mean, I wish it would react like you suggest, but I’m not optimistic enough to believe that it would.
I refuse to lose hope.
what makes you think this?
Everything fucking sucking?
but why does tim Cook not suck? because he left?
Well, god damn it.