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I really hope that Steam games don’t head down this path over time. Internet-connected refrigerators I’m willing to avoid, but that’s not the only vector for this sort of thing.
EDIT: And as has been pointed out on here before, some Internet-connected cars are starting to have updates to show ads on their UIs pushed out. Any time you’ve already spent the money and are kind of locked in and the manufacturer has Internet connectivity to the device and can update the thing subsequent to purchase, you’re kind of in a bad position regarding leverage.
Valve, fortunately, has already codified a ban on advertisement in games sold and on the steam platform itself (The store page is curated by an algorithm fetching popular games or game genres desired by the player rather than advertisers) https://partner.steamgames.com/doc/marketing/advertising
Edit: There’s an exception for cross promotions and in-world/in-universe assets (giving logos on a race car in a racing game as an example)
Not gonna lie. That doesn’t look like Tizen, either. It almost looks like they are running Windows Phone or Windows 8 on that Fridge lol.
Then again Windows 8 was considered bleeding edge when Skyrim came out. Samsung was still in their bubbly TouchWiz / Smart Hub era then. Things hadn’t turned into industrial style rectangles.
They do have a screen and Internet connectivity, but I don’t think that ATMs are actually a great route (unless they force people to stop and wait to get their money, which I don’t think will fly and will cut into capacity). There isn’t much eyeball time on them. The reason a car or a refrigerator works is because you’re likely to be around it a lot.
I will say that the rise of gas pumps at gas stations that play back advertisements is pretty obnoxious, though.
Please view this series of ads to retrieve your funds. Alternatively, you can retrieve your funds now for a $4.95 fee.
*this fee fluctuates based on several factors including but not limited to: the time of day, the number of detected people in line behind you, your estimated pulse, if you have overdrawn your account in the past [DECADE], if you are a cheap motherfucker on our lowest-fee plan, if the system detects that you are a pushover little bitch, if your credit score is less than 800, the amount of advertisements we detect you block from our servers, and more. Resistance is futile.
I was recently at a gas station that scanned my license plate and then started showing me ads telling me to upgrade to a newer model of my car, while showing me ads for those ewer models from a used car website. It felt incredibly invasive and I haven’t been back to that gas station.
I’m still grouchy about a sandwich place that I liked that recently changed ownership putting in kiosks that apparently do facial recognition, as once I walked up, they suggested items that I’d purchased last time. That started me looking, and I’ve been noticing that a lot of the ordering kiosks that places have been installing around where I am have cameras (though none have been actively making suggestions). I can only imagine that that gets hooked into the tracking and advertising system at some point too, though.
Between increasing use of facial recognition and ALPRs, it’s going to be increasingly difficult to avoid targeted ads. I don’t have a fix for that. I mean, it’s illegal to block use of ALPRs. A lot of places also have anti-masking laws, though I suspect that in practice, they aren’t enforced much, and someone could theoretically put something on their face. I don’t especially want to run around wearing stuff on my face, though.
gas pumps at gas stations that play back advertisements
You have to approach almost parallel to the machine, not to scare them. As soon as you’re close enough, be ready to jump in front of it and skip the ad. This way you can successfully hunt down a tedious ad.
But there are fewer people needing to use ATMs with all the card/tap/digital money transfer. The only time anyone is using an ATM is because they have to. And a high proportion of those people who have to use ATMs are going to be poor.
“Make ‘em wait through an ad, what are they gonna do?”
I really hope that Steam games don’t head down this path over time. Internet-connected refrigerators I’m willing to avoid, but that’s not the only vector for this sort of thing.
EDIT: And as has been pointed out on here before, some Internet-connected cars are starting to have updates to show ads on their UIs pushed out. Any time you’ve already spent the money and are kind of locked in and the manufacturer has Internet connectivity to the device and can update the thing subsequent to purchase, you’re kind of in a bad position regarding leverage.
Valve, fortunately, has already codified a ban on advertisement in games sold and on the steam platform itself (The store page is curated by an algorithm fetching popular games or game genres desired by the player rather than advertisers) https://partner.steamgames.com/doc/marketing/advertising
Edit: There’s an exception for cross promotions and in-world/in-universe assets (giving logos on a race car in a racing game as an example)
Ah, thanks! Well, that’s one lone ray of light.
kagis
It sounds like that was a joke from some years back.
https://www.thesixthaxis.com/2018/06/11/skyrim-special-edition-announced-for-samsung-smart-refrigerators/
Not gonna lie. That doesn’t look like Tizen, either. It almost looks like they are running Windows Phone or Windows 8 on that Fridge lol.
Then again Windows 8 was considered bleeding edge when Skyrim came out. Samsung was still in their bubbly TouchWiz / Smart Hub era then. Things hadn’t turned into industrial style rectangles.
Oh god don’t tell them about ATMs.
They do have a screen and Internet connectivity, but I don’t think that ATMs are actually a great route (unless they force people to stop and wait to get their money, which I don’t think will fly and will cut into capacity). There isn’t much eyeball time on them. The reason a car or a refrigerator works is because you’re likely to be around it a lot.
I will say that the rise of gas pumps at gas stations that play back advertisements is pretty obnoxious, though.
Please view this series of ads to retrieve your funds. Alternatively, you can retrieve your funds now for a $4.95 fee.
*this fee fluctuates based on several factors including but not limited to: the time of day, the number of detected people in line behind you, your estimated pulse, if you have overdrawn your account in the past [DECADE], if you are a cheap motherfucker on our lowest-fee plan, if the system detects that you are a pushover little bitch, if your credit score is less than 800, the amount of advertisements we detect you block from our servers, and more. Resistance is futile.
I was recently at a gas station that scanned my license plate and then started showing me ads telling me to upgrade to a newer model of my car, while showing me ads for those ewer models from a used car website. It felt incredibly invasive and I haven’t been back to that gas station.
I’m still grouchy about a sandwich place that I liked that recently changed ownership putting in kiosks that apparently do facial recognition, as once I walked up, they suggested items that I’d purchased last time. That started me looking, and I’ve been noticing that a lot of the ordering kiosks that places have been installing around where I am have cameras (though none have been actively making suggestions). I can only imagine that that gets hooked into the tracking and advertising system at some point too, though.
Between increasing use of facial recognition and ALPRs, it’s going to be increasingly difficult to avoid targeted ads. I don’t have a fix for that. I mean, it’s illegal to block use of ALPRs. A lot of places also have anti-masking laws, though I suspect that in practice, they aren’t enforced much, and someone could theoretically put something on their face. I don’t especially want to run around wearing stuff on my face, though.
Those morph suits from A Scanner Darkly are looking less and less unhinged lately
Do you really feel like inconveniencing us is unlikely?
A few years ago before I moved away, PNC bank had a few branches with new ATMs that made me tap through ads for loans and special checking accounts.
You have to approach almost parallel to the machine, not to scare them. As soon as you’re close enough, be ready to jump in front of it and skip the ad. This way you can successfully hunt down a tedious ad.
But there are fewer people needing to use ATMs with all the card/tap/digital money transfer. The only time anyone is using an ATM is because they have to. And a high proportion of those people who have to use ATMs are going to be poor.
“Make ‘em wait through an ad, what are they gonna do?”