
Not trying to be a Sony Bravia shill but I have two Sony Bravia XBR (X950G and X900H) TVs. Neither of these has ever attempted to show me an advertisement. They aren’t the newest versions nor the most expensive. I don’t include YT ads since those are YT generated.
Get 'em while that last:
“In a major industry shift announced in early 2026, Sony is entering a strategic partnership where TCL will take a 51% stake in its home entertainment division, including Bravia TVs, with a new joint venture expected to be fully operational by April 2027”
It’s the end of an era for the Sony Bravia.
This is misleading.
TCL will only be manufacturing the panel. Sony will continue to perform integration.
From what I read earlier beyond the single line you quoted, this seems to be for the panels and not the processors/boards.
Don’t let your TV be on the internet.
We’re all going to be buying computer monitors to watch TV soon.
They’re becoming “smart” as well, unfortunately.
changing the TV’s DNS servers or disconnecting it from the internet entirely.
Chiming in as an Australian budget VIDAA owner.
I spotted that this TV attempts to query 8.8.8.8, regardless of your DNS settings. I implemented a port 53 (DNS) redirect so those queries get resolved by my local server.
I also figured out which servers are serving up ads/tracking. I fired an email to Pete and got them added to his list. You’re welcome. I’m guessing a pi-hole would work with it.
https://pgl.yoyo.org/adservers/serverlist.php
I didn’t install the latest update, and probably never will. My TV contacts the unruly ACR servers, but the later firmware probably contacts nexxen.
I fear the day these fucks figure out DOH or something. Not sure there’s any way to suppress or intercept that, short of just blocking all external traffic to the TV.
For other readers here is a tutorial to do DNS capture into a pihole server or other DNS
People like you help to make the internet a better place — which matters a lot to me, because one of my most desperately held beliefs is that it is possible to take the hopefulness of the early internet and combine it with the wisdom of the last few decades to produce a more robust kind of hope
attempts to query 8.8.8.8, regardless of your DNS settings.
Streaming box / stream app makers have been working around local DNS for a long time. Sometimes of course they’re assholes that want to do shitty things and do this to make interdiction harder. But sometimes there are legitimate reasons. Ones I remember… users who don’t really understand what they’re doing can be overly aggressive with blocking and block things that are necessary for a particular service (causing support problems). Sometimes the ISPs DNS servers have shit performance, and using a well known commercial provider like cloudflare or google can improve performance at scale. It’s not always evil.
Thank you for this. I will check later today on my own tv to see what its pulling in the background.
Fuck that. heh.
I use a TV for my computer monitor and it’s perfect. I do not use any of the TV features. And it pisses me off when something happens to lose my signal and it switches over into TV mode because it autoplays some free channel that spouts fascist nonsense. I have to poke around for the remote (which is always around but never close because I only need it every month or few months) so I can cut that shit off as soon as possible. heh
Any video I need to watch happens via my computer, thanks, where I’m in control.
They can’t force me if I don’t connect it to the internet
I can imagine future TVs refusing to work without an always-on internet connection.
Or having prebaked fallback ads.
I can imagine them shipping TVs with built in cellular data just for ads
… and exactly 2 weeks later modders will have figured out how to get their hands on the yummy free unlimited data inside it.
SHUTUPSHUTUPSHUTUP don’t let them hear this!
…what am I saying? And idea like that they’ve had, just waiting for the price to be right. heh
It’s going right back to the shop, if that’s the case. Not accepting an HDMI input means it’s not fit for purpose.
I saw an unboxing for a TV for a Chinese market and it refused to start until the owner paired it with a Chinese phone otp for “age verification” 😉
🙈
We need openWrt for TVs :(
This. Have played with similar devices in the past and I was surprised how many of these devices are running standard Linux kernel with some custom engineered distros. Projects like Buildroot, OpenWRT, Busybox and a few others are what the vendors use to roll their own builds.
A few of them agressively lock down the bootloaders in an attempt to (try to) prevent people from owning the device they’ve paid retail price for. Many don’t really bother. The good news is, that such measures are relatively easy for experts to circumvent and break down. This, of course, is not cheap, but needs to happen only once, often for more than a single model. Some kind of bounty-based system could provide incentive and financing for such efforts.
I believe some custom firmware for TVs exist, the issue is that they are relatively new pieces of tech, while routers have existed for a comparatively long time.
cfw on smart TVs would be difficult in the first place due to the TVs’ heavily TiVo-ized nature (pun not intended)
I had a 65" Hisense TV for just over a year, and a firmware update bricked it. It was stone dead, and Hisense wouldn’t even try to repair it. So I spent a little extra money and got a Samsung instead. And once it was set up, I turned off its wifi…just in case.
Hisense can eat a bag o’ dicks.
My first 4K TV was a Samsung. The last update broke eARC making the Samsung home theater in a box thing I had much more inconvenient.
My 2nd (free in a raffle) Samsung 4K TV connected to my WiFi without a password when a guest in the house casted a video to it despite on setup refusing to consent to any web things due to privacy concerns. Kinda interesting and concerning.
I haven’t bought a TV in a decade. What kind of setup is required? Why would it need internet access for that?
LG work out the box without internet.
I let my Vizio TV connect for firmware updates as it has an issue that they’ve improved but I immediately turn off wifi and wipe the connection details right after.
I have a Hisense that I bought late last year and have never connected it to the internet (I stream everything through my PS5) and boyhowdy does that TV take every chance it gets to let me know I’m not connected lol
I find myself wondering just how complicated TVS could actually be before it’s no longer possible to hijack the display signal that’s fed to the display
Unlike with cars, TVS seem simple enough that a sufficiently motivated novice could modify a cheap TV to circumvent these bullshit features. If they ever started requiring internet connections to start or use these, i think enough people would be bothered by it that there would probably be a secondary market of modified hardware
As with most enshitifications, the question will ultimately be one of complacency of the average consumer.
The basic thing is to get some product that YOU control and never allow the TV to be connected to the internet.
IF YOU BUY ANY TV, DO NOT CONNECT IT TO THE INTERNET.
Televisions were never meant to be smart devices. There’s no reason your screen should have software of its own. That would be like your face having a mind of its own.
Ummm, <eldrich horror rant text>
Cell modems are getting cheaper and cheaper, it’s only a matter of time before cheap smart TVs will flood the market with always-on telemetry and intrusive personalized ads.
Well then I guess I make the room a giant faraday cage.
Like the other comment said, if you drive a car made after 2014, don’t bother. You drive a rolling tracking beacon regardless of what you do with your smart devices…
That sounds like a great reason to return it and buy used lol
Until a few years later when all the used TVs have cell modems. The same thing is already happening in the used car market, it’s getting harder and harder to find a reliable vehicle that doesn’t have a cell modem and a long T&C that let’s them spy on you.
But why not give AI to the TV???
I haven’t experience this myself but I’ve read that some newer TV’s are forcing you to connect to the internet before you can do anything else.
Not to mention it seems like the apps on a smart tv get ignored when it comes to updates.
My face’s mind sits right behind my face.
I bought my last TV about 7 years ago. I got a “small” 38" TV. As I was checking out, the cashier asked me if I’d rather upgrade to a larger model from the same brand with smart features for 10 dollars less. I flat out told him ‘no’ and that was probably the best decision I made that year.
If you don’t connect a smart TV to the internet, it’s functionally the same as a dumb TV.
Yes, and no. For example, my Samsung TV makes me wait while it tries to recognize whatever I have plugged into the HDMI port, as opposed, oh I don’t know, just displaying the fucking signal being fed to it. Annoying as hell.
Sadly more and more TV’s will now require you to connect to the Internet, even when you just use HDMI
Well that’s just a day one return then and an openbox discount for the next person
My new LG didn’t require it, but the settings menu and ‘home’ screen nag about lack of connectivity.
“Why did you buy a smart TV if you didn’t want the smart features” brother, it was the best tv in that price range and few true dumb ones exist in that range. IMO the smart features should be considered optional but I guess these companies don’t agree
Which cause I haven’t come across any that do that.
Ive had LG, Vizio, TCL, and Samsung TVs (still have all but Vizio) and haven’t ran into one that requires internet yet, not to say that some manufacturers haven’t/wouldn’t do this at some point.
They are cheap for a reason…
It’s true that things are worse on a cheap tv but even if you buy a $5000+ flagship model it will still have advertising baked into the os
Most of the “commercial” TVs, the ones intended for businesses, don’t have this. They also don’t have streaming services and whatnot not built in. They’re just a display with a few inputs, and maybe a tuner.
that’s true but they’re more expensive, sometimes prohibitively so. If you want an oled panel they’re basically unfeasible, especially if you want a larger panel >55”
Relatedly, Hisense also forces updates and disables use of the TV if you do not accept the update (via a full screen non-cancelable prompt).
I learned this the hard way after Hisense broke my TV via an update that I didn’t want and then refused to fix it even after 6 months of escalations and emails.
Hisense are also selling their TVs with different specs on different markets which is really annoying. In the United States you get Google TV but in Europe you get the awful Vidaa OS where you can’t install Google Play Store. And the big national TV streaming apps are missing in their own app store where I live.
I talked to a retail seller and he said that they ultimately had to stop selling them because they got so many complaints and returns. Maybe it’s a licensing issue or something but it’s just such a braindead decision that is damaging the brand.
My Hisense got worse in some ways after an update, support provided a file to get the previous firmware back and told me to disable updates. ¯\(ツ)/¯
Funny story, they actually did this to me before this all happened, and I was on a “I’m never going to update again” beta firmware that they gave me a link to, when the forced-update happened that broke my wifi. I didn’t disable any ADB-level processes, and I don’t think the system let me disable updates.
They’re not alone, either. I had to downgrade my Visio just to use the features that it shipped with. I’m sure this is illegal, but no one cares unless you’re rich.
I outright told them it’s illegal, since they are unilaterally altering the terms of any T&C agreements when we started using the TV and materially interfering with our ownership and use of the TV we purchased. They didn’t care. I then sent it to our state attorney general and nothing happened.
You can likely sue them in small claims court. Many states let you file for a couple hundred dollars and will give you 3x damages if you win.
The most likely outcome is they settle when the court date approaches or dont show and you win hy default.
There was a guy in Texas who thought a big tobacco company would settle out without showing, but instead he got counter sued to the tune of millions. That man? Rusty Shackleford.
There’s a good documentary about it.
I know they’re different manufacturers, but TCL tried this shit and I just factory reset and never setup the Internet on it. I use an android TV box for the smarts.
Unfortunately the firmware was the issue, not just OS software. So factory-resetting didn’t help us. But yeah, that definitely radicalized me to the “never connect it to the internet” camp for future TVs.
Buying the TV and then not connecting it still rewards the bad behavior.
We have to boycott these fucks and lobby to get the behavior outlawed.
I mean, that’s great in theory. But the amount of manufacturers of non-smart TVs is tiny, and if you are interested in the best panels and display technology, refresh rates for gaming, etc (even removing affordability), it’s very very hard to just boycott if you want to have a modern TV at all.
Getting the ad-subsidized tech without the ads sounds like a win to me
You are paying for features you don’t use (such as Internet access). That’s not a win.
They’re saying the company may be selling the device for less than the cost to produce it expecting the low price to draw in consumers while their predatory ads rake in much more money, so buying it and never connecting it means they took a loss. I’m skeptical that companies would do that these days. More likely they overcharge for the physical hardware AND have predatory ad software, you know to maximize shareholder value.
Even if that were true, you’re still paying more than you would be for a “dumb” TV that doesn’t have those features. So everybody loses but the company selling the hardware still sees a sale. They lose a lot more if they pay the cost to produce and then never sell the device.
Unfortunately manufacturers are starting to get wise to this as well. I recently bought a new Vizio smart TV with no intentions of connecting it to the internet and during the initial setup it kept very persistently insisting that it needed to be connected and after setup it constantly bitches at me that it’s not connected.
I got a TCL last year and it wouldn’t let me use the TV until I set up the internet. After 4 factory resets I figured out how to put it in store demo mode, and plugged in a separate streaming device that connects to the internet. Now I realize I could have connected the TV to the internet and then blocked it at the network level.
If you are using a network level block, make sure it’s a black hole and not just a DNS filter. I tried a DNS filter with a Roku and found that they bypass it with hardcoded values, even when the DNS server was statically assigned and DHCP assigned.
What you mean by black hole and filter? I blocked a bunch of tcl domains on my pihole and made my router drop everything in port 53 coming from every other device that wasn’t pihole. It seems to have worked for now… Is that a good solution?
Pi-hole blocks the name resolution. TV wants to go to Hisense.com, asks your Pi-hole where that site is. Your Pi-hole sees that Hisense is on a block list, so it says back to your TV “sorry, no idea how to get to that site, it must be offline.”
If the manufacturer wants to get around this, they program a public DNS in, like 8.8.8.8, or they hardcode the static IP for their website into the TV. Now when it wants to go to Hisense, it never has to ask your Pi-Hole where that site is, and it doesn’t get blocked. Heck, it probably won’t even show up on your Pi-hole’s logs.
If you black hole the site, then any traffic going out there gets dropped, and the hard-coded addresses on the TV don’t matter for shit.
I don’t think my tcl TV has it hardcoded because my pihole is always blocking tcl domains
![(https://media.piefed.social/posts/tU/o1/tUo1JxYy1qjG7g4.jpg)]

Your Pi-hole can only block the things that query DNS. Try this, ping a website you don’t normally go to, and you should see that show up in Pihole log. Next, ping an IP, I usually pick on 8.8.8.8, and see if that shows up in your Pi-hole’s logs. I’m fairly confident it won’t.
Where can I find out more about black holing a site?
Best I can do is Google it and read it to you. I’m a little knowledgeable about how a pihole works since I have my Net+, and I’ve set up a few Pi-hole’s (or the same one a few times tbh), but I’m definitely not a networking expert.
Cool! Thanks!
Wait till they start paying netflix to relay data for them :)
Yep, same issue with Firestick here.
Their Google TV models have a basic mode which lets you use it without internet with no bypassing.
As do the Roku TCL models. I currently have mine disconnected and plan to keep it that way.
I did the same thing, their bullshit ad infested updates were the final straw,
My mom has a Hisense TV (because my parents invariably buy the very cheapest they can. They’d get a B&W if they could), and it just started something new - on start up, it now shows a static page of color wash, then you choose a channel. It doesn’t start on the same channel you turned off last night. Must be a new update came through. She let it sit on the screensaver all day, because it never occurred to her to try to change the channel.
Not a big deal, but weird, and NOBODY asked for this.
Was gonna say, LG does the same thing.
So far my only TV that hasn’t forced things in an absurd way has been my Sony… Guess what Sony just did? (Sold their Bravia TV line to TCL…)
I’ve never connected my LG TVs to the internet and they work pretty well.
I hear you can jailbreak them, which is appealing to me.
Are people loading AOSP on there or something? I’m tired of the telemetry and ads LG built in, but my blocklists have seemed to block one of my LG TVs from working. I have a disabled adult in my home and I think Kodi might be too complex for them.
The person I was talking to just said they had jailbroken WebOS (LG runs webOS not android) and could do whatever.
Mine’s never connected to the internet before, so I don’t really feel any need to jailbreak it. Though apparently you can ssh in and do stuff, and that sounds kinda cool.
No shit? I might have to try that, only problem is my spouse will kill me if I break it… (primary TV)…
Um…no they don’t?
Mine definitely does, disables applications and will lock the screen on update demand if you go long enough. At the bottom of the tv says it LG.
Chargeback?
Would have loved to. It was just over one year (right after the warranty ended as well), though.
Is that your card issuer’s policy? I’ve done a chargeback past a year.
I went through something similar and am trying to recall, I think I did look and it was past the time period. I should have tried. It’s +2 years now for me.
Edit: Words.

















