12.45€ for 15 cans here at this moment

tbf, a common price for coke and pepsi 12pks was $2 going as far back as the mid 1980s. it was due to get ‘adjusted’ some in that time. what is ridiculous, though, is the $8-9+ they’re asking for today, when the price of store brands has only doubled (or less) in that same forty years.
You ever notice how graphic design is done moving? 1987, 1997, 2007, and 2017 all would’ve had different designs for everything, at least the Walmart sign.
Change the price and you could convince me you took this picture yesterday.
Only exception might be the sprite logo.
I used to sell soda at work. We’d go buy cases when it went on sale and sell it to the people.
A sale in 2000/2001 would cost you ~ $0.20 a can. Stuff not on sale would be a touch over a quarter, so we sold the soda for a quarter. Never made any money, we just didn’t feel like paying $0.75 a can when the company stopped giving out free soda and put in a vending machine.
For the next few years, the sales would be closer to a quarter a can with an occasional sale being closer to 20 cents.
Costco is currently around $0.61 for Diet coke.
20 cents a can. Not bad.
The real crime is in pre-chilled drinks. A 20oz Gatorade is about $4 here now. Minimum wage is still $7.25 per hour.

This is a 2017 ad for a sale price, 20 cans, $4.99.
This is the first 20 can pack I found at today’s price. Might cost a little more than regular coke because sugar free, but it costs a shitload more than the 2017 price.

12 pack at the Smiths here is 11.99. WinCo is 8.98. no clue what Walmart is because I rarely shop there. The sale at Smith’s is buy 2 get 1 free. So makes it 7.99 a 12 pack.
That is from Walmart. No idea why the price is so high.
That would be an online delivery not from Walmart in their app I would imagine. Unless it’s in line yuan or something.
That’s fucking crazy. I think my 18 pack of Celsius is cheaper than that (per can) by quite a bit. I haven’t bought soda in a while but I always remember it being under $5 for a case. It’s mostly water.
Wtf. My local store sells 12 packs for $9, $7 on sale (US, Ohio)
Hot take - soda is priced correctly in 2026. It’s a luxury and is quite bad for your health.
If only they were able to create soda with zero sugar…
Hotter take - Diet soda is even more of a luxury because it has practically zero nutritional value. There are some people who benefit from the sugar in soda as it’s calories that sustain life. Of course that’s not most people.
I just wish the reason would be a tax on sugar which is then used to subsidise more healthy options. But I don’t believe that to be the case here. :(
UK introduced a tax on high sugar drinks a few years ago. Most drinks changed their recipe to be under the threshold and taste weird now. Coca Cola was the only one that didn’t. I just looked and a 24 pack of cans is £15.25 for original where diet and zero are on sale at £8.50. The tax is only about £2 on that though so no idea why it’s so much more.
I pretty much entirely stopped drinking all of them though because I can’t stand the taste now so I guess the tax worked. They are lowering the sugar threshold again in a couple years so I imagine more recipe changes are coming.
That’s not a bad idea. It is addictive. Tax it like alcohol and tobacco. I’ve watched a subset of diabetics scream that they need sugar no matter what healthcare tries to say about it. Tears. More often, anger and spiteful overconsumption in reaction to being told no. (A subset, not all.)
I was one of those people who knew my lifestyle was unhealthy, and turning it around was always just one week away. The diagnosis of type II felt like a loss of agency. Like it was no longer my choice to cut back on, or to cut out sugar.
Once the initial shock of diagnosis and grief over all the foods I’d lost settled down, the truth was clear. I had made the choice. The choice to open every single one of those sodas, the choice to go with convenience over health. The choice to kick the can down the road, and I still had the choice to diet, or die slowly.
Not gonna lie and say my diet is perfect now but, according to my NP, my labs paint the picture of someone successfully managing diabetes. I know I still have some work to do though.
Not easy, you’ve done well.
If a diabetic has low blood sugar, then they literally DO need sugar, and fast!
That’s hypoglycemia, not diabetes which is hyperglycemia
And hypoglycemics can keep their blood sugar up with complex carbs like starches. Simple sugars are only necessary if they messed up by not eating enough and already have dangerously low levels.
You message is is medically wrong, It misunderstands both diabetes and hypoglycemia, and it gives unsafe advice.
A diabetic with low blood sugar absolutely does need fast‑acting sugar.
That’s not optional, not “only if they messed up,” and not something complex carbs can fix quickly enough.Hypoglycemia is an acute medical emergency, especially for insulin‑dependent diabetics.
Complex carbs (starches) take 20–60 minutes to digest.
A hypoglycemic diabetic can lose consciousness in under 5 minutes.
Simple sugars are only necessary if they messed up by not eating enough and already have dangerously low levels.
This is false.
Hypoglycemia is extremely common in diabetics, especially those using insulin or sulfonylureas. It is not a separate condition. It is a direct consequence of diabetes treatment.
Insulin overdose
Delayed meals
Exercise
Alcohol
Illness
Normal day‑to‑day variation in insulin sensitivity
All can cause hypoglycemia in diabetics.
So saying “that’s hypoglycemia, not diabetes” shows a misunderstanding of how diabetes works.
You should consider educating yourself about diabetic hypoglycemia or insulin_overdose. before you start handing out medical advice.
I wasn’t handing out medical advice. Notice nothing I said was directed towards hypoglycemics? If someone has the medical condition then chances are they talk about it with their doctors already and know what they need to
The one thing I stand corrected on is that diabetics can have hypoglycemia as a complication of their medication. That makes sense. I wasn’t thinking about that because I assumed it’s usually a more carefully administered dose. But it’s reasonable that sometimes shit happens. But diabetes is still hyperglycemia, and as you stated, diabetic hypoglycemia is a response to medication.
That being said, you’re acting like you’re contradicting me by saying fast-acting sugars are necessary in an emergency. But the thing is, I clearly stated that emergencies are the moments when simple sugars are needed rather than complex carbs.
People who suffer from standalone hypoglycemia can prevent acute crises by eating enough complex carbs throughout the day. As long as they do that, they don’t require simple fast-acting sugars. Those are only needed when blood sugar drops dangerously low, as I already stated.
I don’t know enough about diabetes to say whether insulin-induced hypoglycemia functions the same way. I imagine it could drop off more precipitously. I don’t know how easy or difficult it is to administer the right dose of insulin at the right time, or to manage blood sugar levels by consuming complex carbs through the day rather than relying on simple sugars during emergencies. I don’t have a horse in that race.
The point is though, simple sugars are only necessary during emergencies. And for standalone hypoglycemia at least, consuming complex carbs throughout the day is much healthier and safer than waiting till there’s an emergency and then hitting the soda like it’s an epi-pen.
I wasn’t thinking about that because I assumed
Don’t go on rants about medical shit you know nothing about before you spread disinformation and get someone hurt.
My wife has diabetes and I can tell that you think you know what you’re talking about, but you’re very wrong.
They’re making some shitty assumptions that someone will read and pass off as fact. Some asshole manager somewhere will read that bullshit and tell a diabetic they can wait to eat because it’s no big deal because wanderingwanderer needs to feel like they said their peace about shit they don’t live with.
That’s what we are doing in Finland. Sugar free drinks are taxed at 20c/l but other drinks can go up to 59c/l depending on the sugar amount
Just checked prices from one grocery store and coke zero 24-pack is 15.50€ while the regular one is 19.50€
Sugar free drinks are taxed at 20c/l
Does that include artificial sweeteners? I have some sort of prejudice against them that I couldn’t substantiate with research, but one thing is certain: none of them felt good to me.
I am much happier with drinking less sweet beverages overall, but made with regular sugar. Actually tend to spend less that way, even if I pay more for less - I just happen to be buying that much less frequently that way.
Overall, Coke is most affordable compared with minimum wage in England, especially when Coke Zero is on offer, then Helsinki; in the US it takes the most minimum-wage work to buy a litre, and because regular and sugar-free cost exactly the same, there’s no price incentive at all to choose the sugar-free one.
In England for a 24 pack (330ml?), sugar is £15 (€17.5, $20 USD), sugar free is £12 with a deal for £8.50 (€10, $11.5 USD), no deals for the sugar one! £12.71 is minimum wage here (€14.86, $17.21 USD). In US Walmart I see 24 pack of sugar and non sugar for $15.37 USD (12 OZx24) and US minimum wage is $7.25 USD (£5.40, €6.30).
Location and drink EUR per litre GBP per litre USD per litre Helsinki — regular Coke €2.46 £2.10 $2.85 Helsinki — Coke Zero €1.96 £1.67 $2.26 England — regular Coke €2.22 £1.89 $2.56 England — Coke Zero, normal price €1.77 £1.52 $2.05 England — Coke Zero, offer price €1.26 £1.07 $1.45 US Walmart — regular Coke €1.56 £1.33 $1.80 US Walmart — Coke Zero €1.56 £1.33 $1.80 Location and wage benchmark EUR/hour GBP/hour USD/hour Work for 1 litre of regular Coke Work for 1 litre of Coke Zero Helsinki — first-year supermarket minimum €11.61 £9.92 $13.43 12.7 minutes 10.1 minutes UK — adult minimum wage €14.87 £12.71 $17.20 8.9 minutes 7.2 minutes normally; 5.1 on offer US — federal minimum wage €6.27 £5.36 $7.25 14.9 minutes 14.9 minutes
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Random story: I saw a diabetic refuse to have his gangrenous “pinky toe” removed to save his life. Not even a foot, just the one smallest toe. I think about him sometimes.
I think it’s been proven sugar is literally an addictive substance; it’s hard to say no when it’s not your rational mind in control. I have "pre"diabetes even though I never ate sugar; but I ate lots of other carbs and got unlucky. Rice and pasta and (non-American) bread every day sort of thing.
I come from an ethnicity of starvation and poverty, and there’s growing research showing that diabetes actually used to be a protective adaptation. The idea is that, if you didn’t have many carbs per day, just stretch out that 1 carrot for the whole day. It makes sense in that lens.
Then, overnight, society changed, and we’re eating 30 carrots worth of carbs every day. Body didn’t get the memo and makes those carbs last as long as possible, as it used to, but now it’s a bad thing and causes high blood sugar.
I think it’s been proven sugar is literally an addictive substance; it’s hard to say no when it’s not your rational mind in control.
A coworker at my previous work laughed when I said I’m addicted to sugar in the similar way he’s addicted to cigarettes. Most people seem to be ignorant about it.
I come from an ethnicity of starvation and poverty, and there’s growing research showing that diabetes actually used to be a protective adaptation.
In a similar vein this is why island nations have the highest rate of obesity. Their metabolism adapted to scarcity. But some people want to convince everyone that it’s as simple as calories-in-calories-out, as if every body works the same…
That’s definitely one take on unfettered corporate greed.
I would agree with you If those prices weren’t being set by corporations raking in record profits.
Average American drinks 45 gallons of soda a year. Most don’t even drink water any more.
But microplastics now cause everything.
Most don’t even drink water any more.
Do you have a source for that or even honestly believe it yourself?
JFC! No wonder my doctor is surprised I don’t have type 2 despite a family history. Mfers need
Jesusto hydrate.
Explain seltzer
The cost of my CO2 cylinders for my fish tank haven’t gone up nearly as much as sodas and seltzer.
Seltzer, or carbonated water, is water infused with carbon dioxide, creating bubbles. It can aid digestion and serve as a low-calorie alternative to sugary drinks, but excessive consumption may lead to gas, bloating, or exacerbate acid reflux in some individuals.
AI ass response
Yes. Agreed
So is doom scrolling on Lemmy 🙄
It’s like you want to lose elections and make sure fascism is king.
Just mind your own business, Jesus Christ.
This comparison is so ridiculous that in the end I decided not to argue against it. I can’t believe some people.
He’s addicted to soda. His diabetes and obesity are gEnEtIc mIcROpLaStIcS.
Yes, social media has never ever made anybody believe shitty things or make shitty decisions.
But I know, taxing social media use is unfathomable because it would cost you money despite the obvious social rand mental health risks.
No, Facebook, tiktok, Reddit, fediverse, blue sky, all without consequences or effects at the personal or socialital levels.
Incoming triade about how fediverse algorithms are unique because they only follow easily exploitable hottest and popular models and this place definitely isn’t just the most displaced small populations of progressives, anarchists, and trans community members with their own biases and immediate fuck you’s to anyone who doesn’t wholly agree with their objectives.
Pick your battles. I very much think having a megaphone to the Internet has been more problematic to my life than fucking Coke.
Scientific misconduct and regulatory interference by the Coca-Cola corporation has resulted in the loss of many millions of years of human life. It isn’t just that they happen to sell a product that has sugar in it. They have calculatingly committed grave crimes for trivial reasons, and no one seems to give a fuck or somehow even to know about it.
Nobody is coming for your soda. Put down the baseball bat.
That looks to me to be a 24 pack. The normal price for a 24 pack was NOT $2.22. That was not a normal sale price.
Around 2008-2015ish, in the Florida panhandle at Walmart, 12 packs of cans were usually around $3.50-$4.50 or so. I certinly wouldn’t buy them over $4.50. And soda has always had cyclical sales where you could find them advertised at many grocery stores for 4/$12. That was the price I’d stock up.
Those were the days that 2L would usually be $1.25-$1.50 and when they’d drop to $1, I’d stock up a bit.
Interestingly, Walmart has recently dropped Coke Zero 24pk to $10, and since the normal 12pk is now around $7.50-$8.00, I get the 24pk. That’s supposedly a permanent (or at least long term) price. Has been there for a month or so already. I remember stumbling across a news article about it. heh.
So while soda has gotten a lot pricier, it’s not nearly like OP’s pic suggests. To the point where I’m thinking that pricing sign must surely not be for that soda.
You’re focused too much on msrp for this category that was perpetually “on sale”. While I agree that a 24 pack likely wasn’t this price, a 12 pack was functionally $1.50 - $2 each IME. 3 for 5, 4 for 8 kind of things. Typically dependent on meeting quantity to trigger sale price though.
You lived in a very different place than I did, or are talking further back in time :)
I remember 5/$10 sales, but that goes back into the late 90s and maybe very early 2000s.
I still wait for those sales to come back. I don’t know who in their right mind pays current prices, it’s insane. Over a dollar a can? You gotta be kidding me. I still remember at a local grocery store before I moved out, it was 5/$5 12-packs. I only saw that once or twice, and have been holding our ever since. After I moved out, I remember being the kid in line with like 50 of the store brand 2L that were like $1 or less. Keep in mind, the 20oz bottles were already over a dollar at that point, so under a dollar for a 2L was hilarious to me.
The picture is quite obviously 12 packs, and around $2.50 / 12 pack was common south of Chicago around that time, too
How much does it cost now? I haven’t had a soda in like 20 years.
In the San Francisco Bay Area it’s typically about $12 for a 12 pack.
Yeah seriously, if soda is so expensive as the post topic implies, how about you stop drinking it, then? Just drink water instead.
It’s about 3x what it was 25 years ago.
Funny story, here (Denmark) it’s actually cheaper than in 2017, because people have stopped buying Pepsi and Coca-Cola, so they are almost constantly on sale at prices way lower than before Trump became president for his 2nd term.
Coca Cola and Pepsi need to have lower prices now than local brands to sell!
Personally I still buy a local brand, even when it’s 50% more expensive than American brands.Because fuck USA for electing Trump.
Thats amazing. I wish the entire country here in Canada was boycotting as much as some of us. We also seriously need way more local brands that compete with coke
Fuck USA companies and the USA super hard right now.
Plus, Jolly Cola and Sport Cola are pretty dang good.
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One might assume based on their comment that they are not from the US
Exactly, “here” is Denmark. I usually always include that when it is relevant to the understanding. But I somehow forgot this time.
Edited my comment to include “here” is Denmark.
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IDK but I’m innocent. I found it a bit confusing so I abstained:
https://lemvotes.org/comment/lemmy.world/comment/25325467
But I can see you downvoted me for answering, so thanks for that. 🤥
I’m happy I never developed a soda habit.
I pretty much only buy snacks and junks for parties. A normal sized bag of chips was like $7 yesterday. The smaller tostitos were labeled like $5.50.
I’d love to see some sort of general strike or mass boycott, but there’s not enough organization, and things aren’t bad enough for it to happen en masse spontaneously.
Fuck Pepsi. The other tortilla chip brands that are half the price are better anyway.
My problem is that anytime I buy soda for a party, everyone just drinks the beer and seltzer, except for the one or two kids who end up there for some reason, which means I’ll have literally lifetime worth of soda left over because I don’t know anyone older than 13 who drinks it.
I’d love to see some sort of general strike
Same. That’s part of why we’re 50 fiefdoms instead of a single country. Makes it way harder to organize as a people and much easier to divide.
Luckily I’ve kicked soda before, so kicking it when prices ratchet up wasn’t hard. It’s just a matter of halving your consumption for two weeks straight, after which point you don’t have any withdrawal symptoms and if it’s not in your house there’s no real temptation to drink it.
I don’t think the US being one country would change anything. I have long held the belief that there is a population limit, not a geographic limit, to people’s ability to care that seems to hover at around 10 million.
Article’s old and the formatting is hosed but I think you’ll like this:
https://www.cracked.com/article_14990_what-monkeysphere.html
When I was a freshman in college the bohemian vegan thing was super popular and the cool thing to do was to quit drinking soda. That’s probably the closest thing i have ever seen to some sort of mass boycott. So i guess we just need to get all the objectively attractive people to quit drinking soda and then we can peer pressure everyone else.
Whats the point of this? Yes things were cheaper in the past.
It might be worth noting that coca colas profits were down 55% in 2017, lots of people were quitting soda at that time. Hence the sale.
Imagine being mad at something like that. Deffo not a hydrohomie
I hate Reddit censorship, so instead of hydrohomie I prefer the original waternigga
Soda is not water.
How much is it now?
Regular prices for my location in the US Midwest are around $11 for a 12-pack of Coca-Cola products — that’s twelve 12oz cans. Sales are frequently run for “buy 3 (12-packs), get 3 free”.
You can get roughly the same per-can sale price by buying flats of 35 cans from warehouse clubs like Costco every day without waiting for a sale, but the warehouse clubs don’t carry every Coca-Cola product, usually just Coke, Coke Zero Sugar, Diet Coke, and Sprite.
Pepsi products cost roughly the same.
12oz can is 355ml very close to the 33 cl or 330ml or 1/3 liter in Europe.
The price you state is almost $1 per can.
Here (Denmark) we get 1 can for $0.30 when on sale, which they almost always are now, because they’ve lost sales to local brands.When I see people buy these at the cheap, I sometimes comment in a very soft overbearing voice: Nonono we aren’t buying American, like gently correcting a small child.
Edit PS:
The price in Denmark includes 25% sales tax.Thw italian cola in the glass bottle is unreal
THW?
e is right next to w
That makes it a typo, but since there are 15625 3 letter acronyms, and it’s impossible to know them all, instead of being arrogant and assume anything, I asked.
So that’d be $33 for 6 12-packs roughly $5,50 per pack or like 250% of the price in the image?
In the states, $5.50 is considered a good sale now. I have seen single 12pks go for $12 not on sale.
Those are 12 packs which is $8.57 right now.That’s almost 400% increase, I would not consider that mildly infuriating. Yikes.
And how much is it in OPs picture? Is that the price per can, and how much was a can then?
No, that was price per case. If I’m not mistaken I havent see any change in can size.
I always thought the bottles of soda were priced even weirder. I remember buying a 20oz bottle for about 2 dollars, or you could buy a 1 liter bottle for about 2 dollars or you could buy a 2 liter for about 2 dollars. But to show that prices are made up and don’t really matter, a 1.5 liter bottle was 1 dollar…
The cost to create more coke is essentially zero. The price to ship and stock the different sizes are about the same though.
I just buy CO2 now and make my own sodas with syrups or juices.
It’s more expensive.
Not for me.













